Logo mania begins

A little group work during the morning's workshop

A bit of value added help with remerchandising during a signage idea meeting at Constance's shop

Constance as client examines the logo options her "advertising agency" has presented

And she picks one which has incorporated the "headline" she created Tuesday. Yes we are that fast.

Sylvie, her husband and parter LOVE the rebranding the team presented for the amusement park which lives up to the vision she holds for this lovely oasis in the middle of Africa.

Speciose on the Serena's veranda with her inspiration book and new logo.

What do a funeral planning service, a nursery, a gift shop, a dairy, a freight forwarding company and a conference center have in common? They all need to be able to deliver a succinct and focused message to their potential customers in order to make sales. Today the Associates role-played the sales process. Then they worked in sub groups with bpeace members to outline the most important elements of their sales message, building on yesterday’s “headlines.” We had aha moments and a lot of laughs. Rwanda rules. So do Toni, Marie and Athena.

Then the logos started pouring out. Constance loved hers. What a joy showing both Sylvie and Speciose all the logo options that our designers at home created for them. Each of them were excited and inspired to see their brands come to life. Speciose was completely captivated by the inspiration kit that a Bpeace volunteer created for her. Pages and pages of images of flower arrangements, wedding invitations, floral shops, and wedding gowns were put together with great care to spark her imagination. And that's exactly what they did!